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AIR2CELL is focused on developing an exciting and new platform combining the fun of social networking with the business of the merchant web.
Recent studies have shown that Smartphone Users are more engaged with mobile ads.
THE MOBILE FUTURE IS ABOUT MORE THAN APPS
BY HOWARD LINDON
Different mobile activities lead to different behaviors and engagement levels.
With smartphones able to perform a variety of tasks, from communicating to information-seeking to shopping and beyond, consumers are spending more time with them than ever. And marketers have more chances than ever to reach them via mobile.
According to research from Yahoo!
, smartphone users spend the bulk of their mobile time (38%) connecting, including by voice, SMS, IM, email or social media. They spend just under half as much of their mobile time with search or entertainment, and a relatively small 7% of their time shopping.
But mobile shopping is the task marketers are most interested in when it comes to smartphone users, especially in regards to advertising. The Yahoo!/Ipsos research found that US smartphone users were most likely to recall and engage with ads they saw while shopping on their phone. Nearly two-thirds of users had seen an ad while shopping and more than half that number had clicked on one.
AIR2CELL MOBILE WIRELESS TECHNOLOGY
Air2Cell is now a part of the Atlanta Technology Development Center (http://www.atdc.org). The ATDC is a startup accelerator that helps technology entrepreneurs launch and build successful companies in Georgia.
Air2Cell is working to maximize the engagement of the mobile wireless consumer and retail businesses. What excitement the future holds!
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